Identifying Wide Receiver Fantasy Football Breakouts: Build-A-Breakout Workshop

John's wide receiver fantasy football breakouts, draft targets, WR sleepers for 2025. His top undervalued fantasy football wide receivers based on predictive stats.

Welcome back for this next installation of my RotoBaller breakout series — it's been a blast, and I'm learning a bunch while we're at it. By now, we're three workshop visits deep and on the verge of fantasy glory—no stopping what cannot be stopped.

In case you've missed it, we're spending August at the Build-A-Breakout workshop for one of my favorite offseason exercises. Without so much as looking at ADP, I create a wish list of ideal statistical parameters — then go back and try to find matches for fantasy bargains. So far, I'd say it's going so well.

Now that we have our QB, RB1, and RB2 breakouts in the bag, I'll pick up right where we left off with the WR1 position. Using a combination of volume/production, receiving efficiency, and red zone metrics, we'll whittle down the player pool until we find the very best draft-day value by the numbers. NOTE: For our purposes, I defined a WR1 as having earned +70 targets in 2024.

Identifying Fantasy Football Breakout Wide Receivers: Volume and Production

Of the 58 wideouts with +70 targets in 2024, just a small portion stand out from the pack when compared under the microscope. Remember, nothing's more predictive of future production than fantasy scoring in the past — so let's start with workload and output leaderboards.

Only 13 WRs Ran Routes On +90% Of Team Dropbacks   

• Ja'Marr Chase, CIN — 97.9% Route Participation
• DJ Moore, CHI — 97.8% Route Participation
• Justin Jefferson, MIN — 97.8% Route Participation
• Garrett Wilson, NYJ — 97.7% Route Participation
• Davante Adams, LAR — 94.7% Route Participation
• Jerry Jeudy, CLE — 93.4% Route Participation
• Jaxon Smith-Njigba, SEA — 93.3% Route Participation
• Amon-Ra St. Brown, DET — 92.3% Route Participation
• Drake London, ATL — 91.9% Route Participation
• Ray-Ray McCloud III, ATL — 91.9% Route Participation
• Tre Tucker, LV — 91.4% Route Participation
• Rome Odunze, CHI — 91.2% Route Participation
• Courtland Sutton, DEN — 90.5% Route Participation

Only 10 WRs Scored +17.0 Fantasy Points Per Game

• Ja'Marr Chase, CIN — 23.7 Points/Game
• Puka Nacua, LAR — 18.8 Points/Game
• Justin Jefferson, MIN — 18.7 Points/Game
• Amon-Ra St. Brown, DET — 18.6 Points/Game
• Tee Higgins, CIN — 18.5 Points/Game
• Malik Nabers, NYG — 18.2 Points/Game
• Davante Adams, LAR — 17.9 Points/Game
• CeeDee Lamb, DAL — 17.6 Points/Game
• Nico Collins, HOU — 17.6 Points/Game
• Mike Evans, TB — 17.2 Points/Game

Only Eight WRs Earned +26.0% Of Team Target Share

• Malik Nabers, NYG — 30.7% Team Targets
• Davante Adams, LAR — 30.7% Team Targets
• Justin Jefferson, MIN — 29.8% Team Targets
• Drake London, ATL — 29.3% Team Targets
• Ja'Marr Chase, CIN — 27.9% Team Targets
• Amon-Ra St. Brown, DET — 27.0% Team Targets
• DJ Moore, CHI — 26.6% Team Targets
• Garrett Wilson, NYJ — 26.1% Team Targets

Only Six WRs Caught +5 Slot Passes Per Game

• Jaxon Smith-Njigba, SEA — 6.8 Slot Rec/Game
• Josh Downs, IND — 5.9 Slot Rec/Game
• Cooper Kupp, LA — 5.9 Slot Rec/Game
• Davante Adams, LAR — 5.6 Slot Rec/Game
• Wan'Dale Robinson, NYG — 5.6 Slot Rec/Game
• CeeDee Lamb, DAL — 4.9 Slot Rec/Game

Only Five WRs Eclipsed +6.5 Receptions Per Game

• Ja'Marr Chase, CIN — 7.5 Rec/Game
• Malik Nabers, NYG — 7.3 Rec/Game
• Puka Nacua, LAR — 7.2 Rec/Game
• Amon-Ra St. Brown, DET — 6.8 Rec/Game
• CeeDee Lamb, DAL — 6.7 Rec/Game

Only Three WRs Exceeded +0.60 Fantasy Points Per Route

• Puka Nacua, LA — 0.75 Points/Route
• A.J. Brown, PHI — 0.61 Points/Route
• Nico Collins, HOU — 0.60 Points/Route

If you want the modern definition of the ideal X-iso receiver, you don't need to look any further than Ja'Marr Anthony Chase. pic.twitter.com/IFaJOOxL1l

— Doug Farrar ✍ (@NFL_DougFarrar) August 17, 2025

Identifying Fantasy Football Breakout Wide Receivers: Receiving Efficiency

While volume is the most consistent commodity in this game of ours, it's not an end-all, be-all. For example, Tucker ran the fifth-most routes in the NFL (639), yet finished with the fifth-worst fantasy points per game (7.4) among all qualifying WR1s. Again, playing time's important — but we must be chasing playmaking ability on top of it.

Having access to all sorts of fancy per-snap and per-route data opens the door to a slew of new efficiency stats. While none can replace a 15-target contest apples to apples, it's undoubtedly helpful in distinguishing between the game's elite receivers.

Only Nine WRs Commanded +27.0% Target Per Route Run Rate

• Puka Nacua, LAR 38.3% — TPRR
• Malik Nabers, NYG — 30.9% TPRR
• Josh Downs, IND — 29.4% TPRR
• CeeDee Lamb, DAL — 29.1% TPRR
• Davante Adams, LAR — 29.0% TPRR
• Drake London, ATL — 28.9% TPRR
• Nico Collins, HOU — 28.3% TPRR
• Cooper Kupp, LAR — 28.1% TPRR
• A.J. Brown, PHI — 27.3% TPRR

Only Eight WRs Achieved +2.40 Yards Per Route Run

• Puka Nacua, LA — 3.57 Yards/Route
• A.J. Brown, PHI — 3.04 Yards/Route
• Nico Collins, HOU — 2.87 Yards/Route
• Justin Jefferson, MIN — 2.51 Yards/Route
• Brian Thomas Jr., JAX — 2.46 Yards/Route
• Mike Evans, TB — 2.43 Yards/Route
• Ja'Marr Chase, CIN — 2.42 Yards/Route
• Ladd McConkey, LAC — 2.40 Yards/Route

Only Four WRs Topped A +43.0% Explosive Reception Rate

• Darnell Mooney, ATL — 46.0% Explosive
• A.J. Brown, PHI — 45.2% Explosive
• Rashod Bateman, BAL — 43.9% Explosive
• Calvin Ridley, TEN — 43.3% Explosive

Puka Nacua propaganda pic.twitter.com/nT6TakignA

— Ian Hartitz (@Ihartitz) June 17, 2025

Identifying Fantasy Football Breakout Wide Receivers: Red Zone Usage

Like it or not in fantasy football, scoring touchdowns matters. With TD variance bordering on random, the best way to boost your odds is to maximize opportunities close to the paint. Certain players command the trust of their quarterbacks more than others when it counts the most, and nothing moves the fantasy needle like scoring TDs.

Only Eight WRs Earned +1.0 Red Zone Targets Per Game

• Mike Evans, TB — 1.3 RZ Tar/Game
• Ja'Marr Chase, CIN — 1.2 RZ Tar/Game
• Davante Adams, LAR— 1.2 RZ Tar/Game
• Tee Higgins, CIN — 1.2 RZ Tar/Game
• Justin Jefferson, MIN— 1.1 RZ Tar/Game
• Drake London, ATL — 1.1 RZ Tar/Game
• Marvin Harrison Jr., ARI — 1.1 RZ Tar/Game
• Courtland Sutton, DEN — 1.0 RZ Tar/Game

Only Four RBs Caught +4 Red Zone Touchdowns

• Amon-Ra St. Brown, DET — 10 RZ TDs
• Terry McLaurin, WAS — 10 RZ TDs
• Brian Thomas Jr., JAX — 8 RZ TDs
• Ja'Marr Chase, CIN — 8 RZ TDs

Mike Evans

Undervalued AGAIN in 2025.

1,000+ Receiving Yards
- Every Year of Career
- 11 Straight Seasons

Fantasy Finishes (Points/Game)
- 2024: WR9 (With Baker)
- 2023: WR6 (With Baker)
- 2022: WR15
- 2021: WR12

Round Four WR25 ADP in Drafts…

Steal!pic.twitter.com/YKNFhstvhg

— Joe Orrico (@JoeOrricoFF) July 2, 2025

Identifying Fantasy Football Breakout Wide Receivers: Conclusion

There's a lot to unpack in the WR1 discussion, but what stood out to me more than anything? Just how efficiently the market's aligned with these stats. Without manipulating results whatsoever, 10 of my top 12 finishers go inside the top-20 overall. At the risk of oversimplifying things, the macro signal's pretty clear — you should roster at least one WR in by the end of the second.

Notice I mentioned 10 of 12 alpha wideouts going off the board by the second round, but what about the other two? According to our workshop, the two early round breakouts with the most significant potential returns are veterans Evans and Adams. Despite some obvious mileage on the tires, each still makes an easy case for a WR1 finish from outside the top-40 overall.

News of Matthew Stafford recuperating inside something that looks like a spaceship dropped Adams' ADP to the back of the third. With Evans available in the middle of the fourth, expect me to come down with at least one of them in my most important leagues. I just drafted Adams at the 37th pick on the three/four turn in a high-stakes redraft not more than a few days ago.

Also, both play in high-powered offenses with questionable defenses — the perfect finishing touch for our breakout recipe.

As far as roster execution goes, all the results seem to point in a single direction. Draft the best available first-round wide receiver, with exceptions for Bijan Robinson and Jahmyr Gibbs — in which case you turn around and scoop one of the remaining alpha wideouts in the second. Then, top it off with one or both of Evans and Adams. Either way, the foundation for a winning team is set with options open ahead of you.

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