RADIO
Drake London is a 2023 fantasy football draft sleeper at wide receiver and an ADP draft value. Target London as an undervalued WR in fantasy football drafts.
BALLER MOVE: Target Around ~47 Overall
CURRENT ADP: ~67
ANALYSIS: London was the first wide receiver to be selected during the 2022 NFL Draft when Atlanta seized him with the eighth overall pick. He was not afforded the opportunity to function in an offense that was largely reliant on their aerial attack, as the same strategic approach that will be beneficial to Bijan Robinson also created an obstacle that restricted London's opportunities within an offense that ranked 31st in both pass play percentage (44.7%), and passing attempts per game (24.4).
London’s overall numbers were constructed during a rookie season in which he garnered a favorable percentage of targets when Atlanta did rely on their passing attack. This propelled him to third among all wide receivers with a 29.95% target share from Weeks 1-18, while he finished 22nd overall and third among rookies with 117 targets (6.9 per game). London also finished eighth in targets per route run (29.2%) and also finished 11th in PFF’s grades for wide receivers.
Drake London fingertip catch 😮
📺: #ATLvsWAS on FOX
📱: Stream on NFL+ https://t.co/MlCeIbpXcn pic.twitter.com/eIHJDMB4xZ— NFL (@NFL) November 27, 2022
He operated with a 32.9% target share from Weeks 1-3, which was only exceeded by Cooper Kupp, CeeDee Lamb, and A.J. Brown. He also entered his Week 14 bye with a target share of 28.7%, which placed him ninth overall. That easily eclipsed the 15.9% share that had been attained by Olamide Zaccheaus which was second among Atlanta’s wide receivers. London’s 10 red zone targets were also five more than any other member of the Falcons.
However, he was also averaging 6.2 targets, 3.6 receptions, and 41 yards per game during that span, while residing outside the top 30 at his position in each of those categories. He had also been targeted on 27.7% of his routes while averaging 1.83 yards route run. London also registered 6.6 yards per target and 11.3 yards per reception, with an aDOT of 9.9 during those matchups.
Desmond Ridder replaced Marcus Mariota under center prior to the Falcons' Week 15 matchup at New Orleans, and that transition fueled a significant rise in London's numbers. His target share increased to a league-high 33.0% with Ridder spearheading Atlanta's attack, while London also vaulted to second in targets per route run (33.0%), and third in yards per route run (3.66) from Weeks 15-18. He also finished inside the top 10 in targets (36/9.0 per game), receptions (25/6.3 per game), and receiving yards (333/83.3 per game) during that sequence, while experiencing an increase in yards per target (9.3), yards per reception (13.3), and aDOT (10.9) during those contests.
London will operate with a dearth of competition for targets from Atlanta’s remaining collection of wide receivers (Mack Hollins/Scott Miller/KhaDarel Hodge/Frank Darby), while the involvement of Kyle Pitts, Robinson, and Cordarrelle Patterson will not preclude him from garnering another massive target share. His exceptional talent will enable him to maximize his opportunities while positioning him for a breakout season.
The Desmond Ridder-Drake London connection is here 👀
(🎥: @AtlantaFalcons)
pic.twitter.com/vSnU5DmNkB— PFF (@PFF) May 13, 2022
More Fantasy Football Values and Sleepers
Week 9 Waiver Wire Pickups - Brian Robinson Jr., Devin Singletary, Devin Neal Fantasy Football Outlooks
We've reached the midway point of the NFL season as we enter Week 9. With bye weeks in full swing and injuries piling up, rostering backup running backs that you can plug and play as starters can be a key difference in surviving this tough stretch. In this article, we'll look at three running backs […]
Week 9 Waiver Wire Pickups - Jerome Ford, Dylan Sampson, Isaiah Davis Fantasy Football Outlooks
Changes in the starting running back job for NFL backfields are absolutely massive in fantasy football. Getting a team's RB1 for free off waivers is a huge deal and can often save struggling fantasy teams. The Cleveland Browns and New York Jets have backfields that feel a bit volatile right now -- Browns RB1 Quinshon […]
Week 9 Waiver Wire Pickups - Brandon Aiyuk, Jalen Coker, Sterling Shepard Fantasy Football Outlooks
Wide receivers on waivers are always interesting players to try to snag. They can be hugely boom-or-bust players, especially in PPR leagues, where receptions count for a full point. That one point counts for the same as 10 rushing yards, 10 receiving yards, or 25 passing yards, meaning even players that sometimes operate as "PPR […]
Week 9 Waiver Wire Pickups - Tyler Lockett, Jayden Reed, Roman Wilson Fantasy Football Outlooks
Week 9 of the 2025 NFL season is almost here, which means we could see some movement ahead of the trade deadline. GMs are looking to add talent to their rosters, which is the same situation many fantasy football managers have found themselves in. In this article, we will focus on Tyler Lockett, Jayden Reed, […]
Week 9 Waiver Wire Pickups - Xavier Hutchinson, Jayden Higgins, Jaylin Noel Fantasy Football Outlooks
The Houston Texans are the two-time defending AFC South champs, but they've had an uneven season on offnse while adjusting to new coordinator Nick Caley. The team is 3-4 after a Week 8 victory against the 49ers, and some of their young receivers are starting to emerge as fantasy options. In Week 8, the Texans […]
Download Our Free News & Alerts Mobile App
Like what you see? Download our updated fantasy football app for iPhone and Android with 24x7 player news, injury alerts, rankings, starts/sits & more. All free!
Check out RotoBaller's famous fantasy football draft sleepers and waiver wire pickups list, updated regularly!
