RADIO
BALLER MOVE: Target Around ~47 Overall
CURRENT ADP: ~67
ANALYSIS: London was the first wide receiver to be selected during the 2022 NFL Draft when Atlanta seized him with the eighth overall pick. He was not afforded the opportunity to function in an offense that was largely reliant on their aerial attack, as the same strategic approach that will be beneficial to Bijan Robinson also created an obstacle that restricted London's opportunities within an offense that ranked 31st in both pass play percentage (44.7%), and passing attempts per game (24.4).
London’s overall numbers were constructed during a rookie season in which he garnered a favorable percentage of targets when Atlanta did rely on their passing attack. This propelled him to third among all wide receivers with a 29.95% target share from Weeks 1-18, while he finished 22nd overall and third among rookies with 117 targets (6.9 per game). London also finished eighth in targets per route run (29.2%) and also finished 11th in PFF’s grades for wide receivers.
Drake London fingertip catch 😮
📺: #ATLvsWAS on FOX
📱: Stream on NFL+ https://t.co/MlCeIbpXcn pic.twitter.com/eIHJDMB4xZ— NFL (@NFL) November 27, 2022
He operated with a 32.9% target share from Weeks 1-3, which was only exceeded by Cooper Kupp, CeeDee Lamb, and A.J. Brown. He also entered his Week 14 bye with a target share of 28.7%, which placed him ninth overall. That easily eclipsed the 15.9% share that had been attained by Olamide Zaccheaus which was second among Atlanta’s wide receivers. London’s 10 red zone targets were also five more than any other member of the Falcons.
However, he was also averaging 6.2 targets, 3.6 receptions, and 41 yards per game during that span, while residing outside the top 30 at his position in each of those categories. He had also been targeted on 27.7% of his routes while averaging 1.83 yards route run. London also registered 6.6 yards per target and 11.3 yards per reception, with an aDOT of 9.9 during those matchups.
Desmond Ridder replaced Marcus Mariota under center prior to the Falcons' Week 15 matchup at New Orleans, and that transition fueled a significant rise in London's numbers. His target share increased to a league-high 33.0% with Ridder spearheading Atlanta's attack, while London also vaulted to second in targets per route run (33.0%), and third in yards per route run (3.66) from Weeks 15-18. He also finished inside the top 10 in targets (36/9.0 per game), receptions (25/6.3 per game), and receiving yards (333/83.3 per game) during that sequence, while experiencing an increase in yards per target (9.3), yards per reception (13.3), and aDOT (10.9) during those contests.
London will operate with a dearth of competition for targets from Atlanta’s remaining collection of wide receivers (Mack Hollins/Scott Miller/KhaDarel Hodge/Frank Darby), while the involvement of Kyle Pitts, Robinson, and Cordarrelle Patterson will not preclude him from garnering another massive target share. His exceptional talent will enable him to maximize his opportunities while positioning him for a breakout season.
The Desmond Ridder-Drake London connection is here 👀
(🎥: @AtlantaFalcons)
pic.twitter.com/vSnU5DmNkB— PFF (@PFF) May 13, 2022
More Fantasy Football Values and Sleepers
Kadarius Toney Start 'Em, Sit 'Em – Super Bowl 58 Fantasy Football Picks
BALLER MOVE: Consider in Large-Field GPPs POSITIONAL VALUE: WR/Flex DFS Dart Throw ANALYSIS: Kadarius Toney is perhaps the biggest wild card of the Super Bowl LVIII matchup between the Kansas City Chiefs and San Francisco 49ers. The mercurial wide receiver has battled injury issues and controversy off the field, as well as drops and ineffectiveness... Read More
Stefon Diggs Start 'Em, Sit 'Em – NFL Playoffs Fantasy Football Picks
BALLER MOVE: Start in 10+ Team Leagues POSITIONAL VALUE: WR1 ANALYSIS: Buffalo Bills wide receiver Stefon Diggs was the WR10 during the regular season, averaging 13 half-point PPR fantasy points per game. The superstar wide receiver started the year on fire but tailed off towards the end. He scored fewer than 6.9 fantasy points in... Read More
Jayden Reed Start 'Em, Sit 'Em – NFL Playoffs Fantasy Football Picks
BALLER MOVE: Start in 10+ Team Leagues POSITIONAL VALUE: WR2 ANALYSIS: Green Bay Packers wide receiver Jayden Reed had low expectations entering the season. Many thought the Packers’ passing attack would suffer without Aaron Rodgers. Instead, the rookie wide receiver was a fantasy star. Reed was the WR23 during the regular season, averaging 11.6 half-point... Read More
Chris Godwin Start 'Em, Sit 'Em – NFL Playoffs Fantasy Football Picks
BALLER MOVE: Start in 10+ Team Leagues POSITIONAL VALUE: WR2 ANALYSIS: Tampa Bay Buccaneers wide receiver Chris Godwin had a slightly disappointing year. The former Penn State star was the WR31, averaging 9.9. half-point PPR fantasy points per game during the regular season. Mike Evans had a massive year as Baker Mayfield’s go-to target, leaving... Read More
Brandin Cooks Start 'Em, Sit 'Em – NFL Playoffs Fantasy Football Picks
BALLER MOVE: Start in 10+ Team Leagues POSITIONAL VALUE: Low-end WR2 ANALYSIS: Dallas Cowboys wide receiver Brandin Cooks had a solid regular season. The veteran was the WR36, averaging 9.1 half-point PPR fantasy points per game. While he struggled early in the year, Cooks picked up his play when it mattered most for the Cowboys.... Read More
Download Our Free News & Alerts Mobile App
Like what you see? Download our updated fantasy football app for iPhone and Android with 24x7 player news, injury alerts, rankings, starts/sits & more. All free!
Win More With RotoBaller
Be sure to also check out all of our other daily fantasy football articles and analysis to help you set those winning lineups, including this new RotoBaller YouTube video:Check out RotoBaller's famous fantasy football draft sleepers and waiver wire pickups list, updated regularly!
