Keon Coleman's Role Shrinking After Strong Week 1
Keon Coleman may lead the team in total targets through four weeks, but that number is misleading, as nearly half of those opportunities came in the season opener. Since Week 1, Coleman has settled into a smaller role, recording just three catches on four targets in each of the last three games. While he has been reliable when called upon, his inability to create big gains after the catch has limited his fantasy impact. For now, Coleman is best left on benches in most formats, with only low-end flex appeal if his target share rebounds. Fantasy managers should monitor his usage closely in Week 5, but until he's featured more consistently in the passing game, his value remains capped.
Source: BuffaloBills.com
Buffalo Bills rookie wide receiver Source: BuffaloBills.com

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