June 16, 2025

Atlanta Falcons wide receiver Drake London broke out in a huge way last season. His 100 catches were the seventh-most in the league, and he finished top-four in targets (157), target rate (30.3%), red zone targets (25), and receiving yards (1,271). His 42.7% red zone share propelled him to nine touchdowns, more than double his previous career high, and a WR5 finish. His success can also be attributed to offensive coordinator Zac Robinson lining him up in the slot 38.2% of the time, where he can utilize his size advantage over nickel corners and his speed advantage over linebackers and safeties. Most importantly, London was far and away quarterback Michael Penix's favorite target when he took over the starting role, feeding him the ball on 37% of his routes, resulting in an elite 3.52 yards per route run according to PFF. London averaged 23 PPR points per game with Penix under center, which would have been second-best behind only Ja'Marr Chase. Heading into 2025, London should pick up right where he left off as an elite WR1 option. Bijan Robinson is arguably the best running back in football, Darnell Mooney is a stellar WR2 and deep-threat option, and Kyle Pitts should hopefully develop further in the second year of Zac Robinson's offense. These supporting weapons will make it difficult for opposing defenses to key in on London. Despite his size, he has big-play ability and can turn even the slightest mistake into a house call, and at just 24 years old, he is just scratching the surface of becoming the dominant player he is capable of being. Unfortunately, for fantasy managers, early drafters are in on the secret as London's ADP sits at WR9 in the second round. It may seem like a heavy price to pay for a wide receiver on a running offense, but he is the perfect WR1 to pair with an elite running back because he can produce first-round production without costing managers their first pick. Some fantasy minds are skeptical of London paying off on his high ADP and repeating his breakout season, but they should be worried about missing out if his breakout season was only the beginning.--Frank Dyevoich, Esq.