2025 Fantasy Football ADP Tracker: Rising and Falling Players to Watch Before Your Draft

August 4, 2025

Joey Sheiner's players with changing values to keep an eye on for 2025 fantasy football leagues, including George Kittle, Lamar Jackson, and Terry McLaurin.

The offseason is a time of change for fantasy football, as injuries, suspensions, and new players and coaches can all impact the fantasy landscape. A result of this uncertainty is rising and falling draft values for different players.

For example, take Rashee Rice last season. The Chiefs wide receiver, who was expected to be suspended for a time due to his involvement in a high-speed car accident, ended up not being suspended at all, resulting in his draft stock rising significantly.

Using Underdog ADP as of July 27, let's identify three of the biggest risers and fallers in fantasy football and decide whether or not to invest in them on draft day.

Fantasy Football Risers

George Kittle - TE, San Francisco 49ers

Underdog ADP: 39.0 (TE3)

Kittle has been the model of consistency for the tight-end position since he first broke out in 2018. And that continued in 2024; Kittle caught 78 passes for 1,106 yards and eight touchdowns, making his sixth career Pro Bowl in the process.

Kittle was more involved in the 49ers offense than anticipated due to Brandon Aiyuk's season-ending torn ACL and Deebo Samuel Sr.'s battles with wrist, calf, and rib injuries. But it was what he did with those targets that proved just how good he was.

Kittle averaged an impressive 11.8 yards per target and 83.0% catch percentage, which were both the best figures of his career.

Just George Kittle putting up similar per-route efficiency numbers as the league's best wide receivers pic.twitter.com/HnwozaW7K8

— Ian Hartitz (@Ihartitz) June 22, 2025

However, this has caused his value to rise significantly since draft season began in late April. No player has seen their ADP rise more than Kittle; his current ADP of 39.0 dropped from an initial ADP of 50.5, so he's going nearly an entire round earlier now than he was before.

Previously a slam-dunk draft pick at the beginning of Round 5, Kittle's now going in the early fourth, which is a tougher pill to swallow. However, his consistency, combined with his advantage over many other tight ends, makes him a worthy choice.

Chuba Hubbard - RB, Carolina Panthers

Underdog ADP: 52.4 (RB17)

Hubbard started the year in a potential timeshare and ended it as a franchise running back with a four-year contract extension. That's what he deserved after rushing for 1,195 yards and 10 TDs on 250 carries (4.8 yards per carry).

At 26 years of age, Hubbard is entering the prime of his NFL career and plays for a young offense that is on the rise. With Bryce Young taking a big second-year leap last season and first-round rookie Tetairoa McMillan joining the team, the Panthers should score a lot more points in 2025.

And Hubbard's only competition for touches is former Dallas Cowboy Rico Dowdle, who failed to impress in his lone season as a starter. As a player who fantasy managers feel comfortable drafting, Hubbard's ADP has jumped from 57.6 to 52.4.

This jump is justified, and does not mean that you should avoid Hubbard. Even as an early fifth-round pick, Hubbard's production and age mean that you can rely on him as an RB2 or flex play.

Lamar Jackson - QB, Baltimore Ravens

Underdog ADP: 31.9 (QB2)

Jackson just had one of the most efficient seasons by a quarterback in NFL history. He completed 66.7% of his passes for 4,172 yards, 41 touchdowns, and four interceptions -- genuinely jaw-dropping figures.

Oh, and he also ran for 915 yards and four more TDs. The guy is just incredibly good at football.

It does not matter what kind of coverage you throw at Lamar Jackson 🎯 pic.twitter.com/sQBvMq6Jnm

— PFF (@PFF) July 23, 2025

Of course, this resulted in Jackson having an exceptional fantasy performance, finishing the year as the overall QB1 by a wide margin. And his already-high draft stock has continued to rise this offseason, going from 36.1 to 31.9.

It's obvious that Jackson is an incredible player and will have a great season if he stays on the field, but spending a third-round pick on a quarterback is never a wise decision. The gap between quarterbacks in fantasy is smaller than other positions, meaning you'd be better off letting someone else take Jackson.

Fantasy Football Fallers

Terry McLaurin - WR, Washington Commanders

Underdog ADP: 36.4 (WR18)

Scary Terry finally got the benefit of great QB play for the first time, and struck more fear in the hearts of defenses than ever before. With Jayden Daniels' big arm by his side, McLaurin snagged 82 passes for 1,096 yards and a career-high 13 TDs.

The Commanders brought in veteran receiver Deebo Samuel Sr. via trade in the offseason, who should help take some attention away from McLaurin. But outside of Samuel and TE Zach Ertz, McLaurin has little to no competition for targets.

So if McLaurin is the clear No. 1 target on a very good passing offense, why is his ADP falling in drafts? One reason could be his age; McLaurin turns 30 in September, so a decline in performance is possible.

But realistically, his initial value was just too high. His original ADP of 30.9 was too aggressive, and even his current ADP of 36.4 is a little expensive in my opinion. You shouldn't expect McLaurin to score 13 TDs again, and you definitely shouldn't draft him in the third round of fantasy drafts.

Trey McBride - TE, Arizona Cardinals

Underdog ADP: 26.5 (TE2)

McBride had a monster season in 2024 as the clear No. 1 target in Arizona's offense. He caught 111 balls for 1,146 yards, but only scored two TDs the entire year. However, I'd blame the team's subpar efficiency in the red zone for that rather than McBride himself.

Trey McBride on this play

- Catch
- Broken tackle (too small)
- Hurdle

Absolute Dawg 🐶pic.twitter.com/HAgZVhNNFQ

— B/R Gridiron (@brgridiron) November 10, 2024

McBride is an exceptional player and carries a high price as a result. He's going as the TE2 in fantasy drafts behind only Brock Bowers. However, his value has dropped from that of a second-rounder to an early third, making him more of a viable selection.

I like McBride a lot as a player, but this price for a tight end is just too high. You would be smarter to wait a round and try to get Kittle in Round 4, and if that doesn't work out, wait a little longer for Evan Engram or David Njoku.

Kyren Williams - RB, Los Angeles Rams

Underdog ADP: 34.4 (RB12)

Williams has been a workhorse in his two years as the Rams starting running back and has put up some great numbers. He's rushed for over 1,100 yards and 12 TDs in each of the last two seasons.

However, one concern I have about Williams going into 2025 is his efficiency. In 2023, Williams averaged an excellent 5.0 yards per carry and showed off his quickness and wiggle. But this past year, having received nearly 100 more carries than he did the year prior, Williams looked as though he had lost a step and averaged just 4.1 yards per carry.

Not only that, but the Rams chose to draft a running back with a mid-round draft pick for the second straight year. Second-year backup Blake Corum and rookie Jarquez Hunter could eat into Williams' workload if he continues to struggle with efficiency.

This concern may be why Williams' ADP has dropped from 30.8 to 34.4. Taking Williams later in the third round is a little better, but drafting him at all is a risk because he could lose his job a la Rachaad White last season. If you do choose to go in on Williams, make sure you handcuff him with either Corum or Hunter in the late rounds of your draft.

More Fantasy Football Analysis