Keon Coleman - 2025 Fantasy Football Breakout Candidates and Draft Sleepers

Keon Coleman is a fantasy football breakout candidate and draft sleeper for 2025. Read the fantasy football outlook and draft advice for the Buffalo Bills wide receiver.

RotoBaller Ranking (half-PPR): WR51

Fantasy Draft Analysis: The Buffalo Bills' offensive play style has morphed into an "everybody eats" mentality. The Bills' crew of pass-catchers, including wide receivers Khalil Shakir, Joshua Palmer, and Keon Coleman, and tight ends Dalton Kincaid and Dawson Knox, all have specific roles within the offense. However, of the top playmakers in the offense, Keon Coleman has the most potential to have a big season.

Coleman is currently being drafted as the WR57 in fantasy drafts. That draft position is likely around his floor. However, if everything goes as planned, Coleman's ceiling is likely closer to WR24.

Coleman displayed a solid ability to catch deep passes in 2024, and the Bills primarily used him in that manner. Coleman's average yards per reception was 19.2 in 2024. That is an absurdly high number.

Throwback to Keon Coleman’s FIRST NFL Touchdown pic.twitter.com/HVnqRcOYIx

— BillsMuse (@BillsMusee) June 24, 2025

He also only received 57 targets during his rookie season, and he barely caught 50 percent of them. It is easy for rookie wide receivers to be boxed into one role early in their career. Now that Coleman has been around for a full season, the offensive coaches can scheme more manufactured looks for him.

With a quarterback like Josh Allen, anything is possible. Coleman is a talented wide receiver who was a clear target for the Bills at the top of the second round of the 2024 NFL Draft. Given his cheap draft price, he is very well worth any minimal risk.

- Quincy Milton III

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