RADIO
James Cook 2024 Outlook: The New Top Weapon In Buffalo?
7 months agoOnce Joe Brady took over as the offensive coordinator, James Cook's potential in the high-powered Buffalo offense was realized. From Week 11 through the end of the season, Cook was the RB11 in PPR formats, averaging a healthy 3.7 targets, and 104.3 total yards per contest. That's even more impressive considering Cook played over 60% of Buffalo's snaps just twice in that stretch. How does one improve on a 1,567-yard season? For starters, Cook needs to find the end zone more often. Part of the reason that his snap counts weren't up to par was his exclusion from the huddle inside the ten. The coaching staff preferred beefier backs, mainly Latavius Murray, to push the ball over the goal line. Murray has departed, but rookie Ray Davis could fill the void. Cook should be even more involved in the passing game in 2024. Stefon Diggs and Gabe Davis are vacating 241 targets from a year ago. The duo was replaced with Curtis Samuel and rookie Keon Coleman, a seemingly significant downgrade. If the new wideouts can't separate downfield, Cook may be the biggest target beneficiary. Cook is ranked as an RB2 but even a marginal increase in touchdowns could easily place him in the top 12.
Source: Pro Football Reference
Source: Pro Football Reference
