I've been on Kupp each week so far this season and had him as a core play the last two weeks. There's really no reason to stop here, in my opinion.
He's commanding a 43% target share in the red zone and catching over eight passes per game on an average of 11 targets. This Rams passing offense is the #1 ranked DVOA unit in the league right now and they're likely going to have to keep throwing it a bunch in this game as they're facing yet another potent offense on the other side in Murray and the Cards. This game has the highest total on the slate and Kupp has proven to be one of the most reliable fantasy assets in the league thus far.
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