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Andrew's breakout players and potential league-winning picks for 2025. His top league-winners include Chase Brown, Drake London, and more.
Hours of research. Dozens of player outlooks. Countless mock drafts. It's all led to this.
With draft season in full swing, it's time to put my money where my words are and pick four players whom I'm targeting in every fantasy football draft this summer.
There's no time to waste. Here are the reasons why I'm selecting Drake London, Chase Brown, Jameson Williams, and Tucker Kraft wherever I can in 2025 fantasy football drafts.
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Drake London, WR, Atlanta Falcons
London is considered a top-10 fantasy football wide receiver in RotoBaller's and the industry-wide consensus rankings. He's in my top six, behind the big three (Ja'Marr Chase, CeeDee Lamb, and Justin Jefferson) and Malik Nabers and Nico Collins.
Just like the above names, London is a former first-round NFL Draft selection, tabbed to be one of the league's elite. It's taken him a smidge longer to break out because he doesn't have a Joe Burrow or Dak Prescott throwing him the football. A benchworthy Kirk Cousins elevated London's stat line, notably better than Marcus Mariota and Desmond Ridder in years prior. Michael Penix Jr. appears to have fully unlocked London.
London's final stat line for his third campaign: 158 targets, 100 receptions, 1,271 yards, and nine touchdowns. Penix looked his direction an absurd 39 times in his three starts, including 18 targets in a Week 18 shootout against Carolina. What a relief it is to have competent quarterback play.
Drake London finally got competent QB play and predictably put up a monster Fantasy season.
+ 100 receptions
+ An elite 2.33 YPRRThe per-route data with Michael Penix at QB jumps off the page 🥵
+ 39.4% TPRR
+ 15.2% 1D/RR
+ 3.56 YPRR https://t.co/kGJLVjjlbB pic.twitter.com/3LhuaEp1vp— Jacob Gibbs (@jagibbs_23) January 6, 2025
If London is commanding targets at a top-five rate in the NFL, what's stopping him from finishing inside the top five for fantasy points for the second season in a row? He emerged as the red-zone threat he was profiled as when he entered the league. London caught nine touchdowns, three more than the previous two years combined, and finished third among all wide receivers in red-zone targets (25). He also accounted for more than half of Atlanta's targets inside the 10-yard line.
There's nobody else on the Atlanta roster who is threatening to take red zone targets away from London. The rest of the wide receivers in the starting lineup, Darnell Mooney and Ray-Ray McCloud III, are under six feet tall. Mooney (shoulder) may not even be healthy to begin the season.
So that leaves London and the perpetually disappointing Kyle Pitts Sr. inside the 20. 100+ receptions and double-digit touchdowns are well within the realm of possibility for London. Sign me up.
Chase Brown, RB, Cincinnati Bengals
How real was the year-two breakout for Brown? Would the Bengals continue to lean heavily on the 5'10" running back with a fifth-round draft capital, or would the team add a complementary piece?
The pieces added were a veteran third-down back, Samaje Perine, and a sixth-round rookie, Tahj Brooks. Zack Moss, initially ahead of Brown last season, was released. The roster transactions tell us the Bengals have more faith in Brown than we initially believed.
Brown began seeing double-digit carries in Week 4. In Week 9, the first game without Moss, Brown had 32 touches. He had at least 20 in all but one game through the end of the season. He was RB5 from Week 9 through 17, until an injury ended his season one game early.
Cincinnati has, and should continue to be, the perfect offense for fantasy football. They weren't the highest-scoring offense, but they put up nearly 28 points per game. Equally as important, their scoring was a necessity, not the benefit of a blowout. They allowed 25.5 points per game (seventh most). Brown doesn't have to be efficient to rack up fantasy points. Scoring and pass-catching opportunities will be aplenty.
And those targets rarely came on third down, a role he won't have in 2025. Perine has trotted onto the field during preseason two-minute drills. There's no concern here. 50+ receptions are still on the table.
Joe Burrow shows the perfect touch on wheel route for Chase Brown over Logan Wilson Wednesday. pic.twitter.com/qcuWxG7cJD
— Mike Petraglia (@Trags) August 20, 2025
There's an old adage in fantasy football: Draft good players on great teams. Brown fits the bill and should be off the board in the middle of the second round.
Jameson Williams, WR, Detroit Lions
A torn ACL, suspension, and various other ailments have led to a lot of missed opportunities for Williams. He's entering his fourth season in the NFL, but has under two full seasons of games played under his belt. His first 1,000-yard campaign is only the beginning of Williams' blossoming NFL journey.
While 1K yards and eight scores are enough for a wide receiver to be considered a "breakout", Williams did it with efficiency. On an offense loaded with weapons (Jahmyr Gibbs, Amon-Ra St. Brown, and Sam LaPorta), Williams didn't see the target volume of other WR2s. In fact, his 91 targets ranked 40th among wideouts.
That number has to tick up for Williams to take his game to the next level. Training camp reports are trending in that direction, but he still may take a backseat in the red zone. The Lions roster four outstanding threats inside the 20 and don't need Williams' speed when the field shrinks.
Was in Detroit for #Dolphins v #Lions joint practice, and Jameson Williams is hitting a different level of electric. Explosive speed, big-play ability — he was a constant problem. Everyone I spoke to (including two Miami coaches) had nothing but high praise for him.
Jamo in for… pic.twitter.com/YYXOsKp4Sn
— Jordan Schultz (@Schultz_Report) August 14, 2025
What we're asking (and projecting) for is more play designs to put the ball in Williams' hands. Once he has the ball, it's hard to catch him. He racked up the seventh-most yards after the catch among wide receivers. If the Detroit running game takes a step back in 2025 following the retirement of All-Pro center Frank Ragnow, setting up a screen for Jamo will be an extension of the run game. And just like the game's best running backs, he can take any to the house.
There were some inconsistencies for Williams last season. He topped 120 yards and scored in three games last year, but also had two with one reception. Any increase in consistency will move Williams from a boom-or-bust to a locked-and-loaded WR2, with the potential to win a week for you.
Tucker Kraft, TE, Green Bay Packers
Hype for some players comes and goes. My infatuation with Kraft stays consistent.
Many of Kraft's advanced metrics point toward a breakout. Kraft finished second among tight ends in yards per target and yards per reception among qualified tight ends. Those metrics only trailed George Kittle. He also averaged 9.3 after the catch per reception. That led all qualified tight ends. The only thing Kraft needs is for Green Bay's coaching staff to utilize him more often.
Best yards after catch per reception through an initial two seasons of a TE career:
6.2 - Rob Gronkowski
6.4 - Evan Engram
6.5 - Aaron Hernandez
7.0 - Noah Fant
7.2 - Travis Kelce
8.5 - Tucker Kraft
8.7 - George Kittle(minimum 50 receptions - dating back to 2000) https://t.co/5qvNbJWKV1
— Jacob Gibbs (@jagibbs_23) August 13, 2025
Head coach Matt LaFleur and quarterback Jordan Love have spoken about involving the third-year tight end more in the passing game. First-round pick Matthew Golden is being relied upon to fix Green Bay's dilemma at wide receiver. They have great depth, but no top-end talent. That alone should elevate Kraft in the pecking order. Jayden Reed and Romeo Doubs don't command targets.
The run-pass ratio should be more balanced this season. Green Bay called a run play more often than they dropped back, one of a handful of teams to do so. Josh Jacobs was asked to dominate offensive touches due to Love's various injuries. A healthy Love gives LaFleur more flexibility in his playcalling.
Kraft is being drafted outside the top 10 tight ends in redraft formats. He was last year's TE10. Even if his average targets don't increase, he's still proved to be a redzone threat (six of seven touchdowns inside the 20) to warrant the late-round selection. Kraft is a high-upside swing being drafted at his floor.
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